Yesterday I tuned into a weekly webcast by Jim Morris of NicheBOT. Now, I have used NicheBOT on and off for the last few years, since he came out with his free keyword recommendation tool, but what I am just beginning to appreciate is the wealth of information that Morris has to offer from his years of SEO research and experience.
He made an analogy that I thought helpful to share. He compared a successful SEO compaign to laying bricks for a wall. Each link you build, each page of optimized content you write, is like laying another brick or slathering on a bit more plaster.
Continue this work every single day, and after awhile, inevitably, you’re going to have a pretty impressive result.
Stop this work for even a day, however, and you will have delayed the accomplishment of your goal. In other words, the wall simply will not build itself.
I like this analogy because, in my own experience, SEO is definitely more about brawn than brains. To those who do not understand the basic principles, it may seem like magic. But in the end, even if you do not understand all the intricacies of Google’s ranking algorithm (and who does, really?) there are still some tried and true techniques that do not take a degree in rocket science to understand.
The hard part, like so many things in life, is just about “digging in,” as Jim Morris would say - adding a little more each day, and never giving up.
You can listen to the recorded webcast here: http://www.nichebot.com/liveshow/047.html (For members only, but I believe he currently has a $1 trial membership available.)
Best of luck, fellow bricklayers!
I haven’t done any research into SEO since 1999 - loooong time ago, that was the last time I really needed to use it. However, I’ve found that many methods remain constant today. But gosh, to understand all of this does take a degree in rocket science….wonder if those guys wrote the algorithms for SEO? hmmmmm
Comment by Tonya — June 10, 2009 @ 6:12 am
The basic principles of SEO have not changed at all, really. It is just that there are a lot of new tricks for accomplishing the same old tasks. What I’m getting at here is that more than anything, SEO is about hard work. It is important not to get too focused on the “tricks” and not enough on the straight up “labor” involved.
My first SEO mentor, Jay Mock, told me several years ago that he truly believed if someone started a Web site, and did not know how to do anything but add content; and added a page of content every single day and interlinked them; in 2-3 years time he would be kicking everyone’s rear for the key phrases he was writing about.
“Content is king.” This is as true now as it was 10 years ago.
Comment by aaron — June 10, 2009 @ 3:48 pm