K-fx², Inc. and Diane Allen and Associates, a full service marketing and advertising agency, have teamed up with the Port of Greater Baton Rouge to improve the Port ‘s current site, www.PortGBR.com. The Port of Greater Baton Rouge wants the new site to be a valuable source of information to its employees, partners, customers and the community. As a leader among U.S. ports, the Port’s objective is to emphasize its importance to the economic development of Louisiana through its strategic location, versatile transportation offerings and shipping possibilities and excellent infrastructure.
With a combination of innovative and creative design, the Port’s new site will be enhanced by providing a more user-friendly layout, quick informative links, current announcements and more interactive features, such as eNews for registered users. The web site will also include improved features like aerial overviews of the facilities and current meteorological data. The Port of Greater Baton Rouge is expected to unveil its new web site this Fall 2009.